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Social communication has greatly evolved over the past decade or so, transforming from simple instant messengers into powerful beasts that are one of the best, most effective ways of promoting products and reaching vast audiences in today’s world.

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But have you ever wondered if the social likes, shares and comments your website content gets play a role in improving your Google ranking positions? This is actually a burning question that Google is asked quite often: “Does social media affect SEO?”

The simple answer is: Social media and search engine optimization work together in tandem to provide audiences with value and relevance.

However, you probably want to dig deeper beneath the surface to find out how exactly social media and SEO strategies interact with each other.

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